March Second’s marketing automation solutions help companies reduce cost and improve results by providing capabilities for planning, designing, executing, measuring and analyzing marketing strategies and programs.  Our solutions utilize proven marketing automation software and can be tailored to meet a company’s specific business requirements. They can be implemented on-premise or configured and supported in Software as a Service (SaaS) configuration.  

Some of the major business building benefits include:

• Reduce cost and improve efficiency by leveraging marketing automation technology
• Improve targeting by better understanding customer attributes, behavior, preferences and value
• Maximize return on marketing investment by continuously measuring and evaluating program results and reallocating resources as required
• Maintain flexibility with solutions that offer several ownership options and can scale cost-effectively as your business grows
• Proactively manage costs by leveraging March Second’s hosted on-demand capabilities and support services

We offer three industry specific solutions:

• M² for BtoB
• M² for Travel and Hospitality
• M² for Retail Banks

Each solution is described below. If you would like more information, you can fill out the requisition form here or contact us at info@marchsecond.com.

M² for BtoB

M² for BtoB is designed to help BtoB marketing teams drive revenue growth and improve sales productivity with more effective and measurable demand generation programs. The solution modules include:

• A Marketing Datamart for capturing and maintaining relevant marketing information about customers and prospects.
• A Lead Management capability for capturing, scoring, distributing and tracking sales leads.
• Campaign Management capabilities for designing and executing demand generation, lead nurturing and customer relationship management programs.
• A Reporting and Analysis with standard reports and dashboards on common BtoB metrics and an easy to use, visually intuitive analytical capability.
• Marketing Resource Management capabilities with a common structured “workplace” to help marketing teams plan and manage their activities and programs.

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M² for Travel and Hospitality 

M² for Travel and Hospitality is designed to help brand and loyalty marketing teams drive incremental revenue and reduce cost with more targeted and timely customer life cycle strategies and program. The modules include:

• A Marketing Datamart for capturing and integrating customer behavior and booking data from CRS, PMS, Website, Corporate Sales, and back office operational systems.
• A Web Analytics module to provide information and insights on website behavior and interactions.
• Campaign Management capabilities for creating targeted, cost-effective relationship marketing programs and communications.
• A Reporting and Analysis module with reports and dashboards for tracking and analyzing key customer metrics and marketing campaign performance.
• Marketing Resource Management capabilities with a common structured “workplace” to help marketing teams plan and manage their activities and programs.

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M ² for Retail Banks  

M² Marketing Automation for retail banks is designed to help mid-size banks efficiently acquire new customers, grow household deposits, and generate profitable fee-based business.  The modules include:

• A Marketing Datamart for capturing and linking household, customer, account, product, financial, and marketing information from multiple internal systems and external data sources. 
• A Deposit Builder, which examines daily customer transactions and utilizes a proprietary set of over 50 algorithms and business rules to identify unusual patterns of behavior that could signal opportunities or risks and trigger follow-up action.
• A Lead Optimizer, for capturing and tracking leads from multiple channels, assigning a value score, and distributing them to branch sales teams for follow-up.
• Campaign Management capabilities for planning, executing and analyzing multi-wave, multi-channel communications.
• A Reporting and Analysis module with reports and dashboards to track and analyze key customer metrics and marketing campaign results.
• Marketing Resource Management capabilities which provide a common structured “workplace” to help bank marketing teams efficiently plan and manage their customer relationship marketing programs.

If you are interested in learning more about how our Marketing Automation Solutions can meet your business needs, please call us at 978-208-4282, email us at info@marchsecond.com, or click here and tell us about your needs.

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