Perspectives

March Second

Advancing the Value of Marketing^TM

Perspectives

Advances in technology are having a profound impact on how companies plan, execute and measure the impact of their marketing campaigns and programs. Improved data integration and targeting capabilities have allowed more precise segmentation. Multi-channel campaign management and dynamic customer interaction capabilities have improved results. Marketing resource management software has eliminated manual processes and enabled marketing teams to become more efficient and productive. As a result marketing teams can do more with less and be much more responsive to the needs and preferences of their customers.

Advances in marketing automation have also resulted in confusion, uncertainty, and unfortunately, for some companies, investments in technology with underwhelming results. March Second is dedicated to helping companies advance the value of marketing investments. That means we focus on helping you make the right investments, at the right time even if it means telling you when an investment in technology might not be the best business decision. We think the way to build our business is to stay focused on helping our customers make smart business decisions and get better measurable results. It’s a simple philosophy that has been shaped and refined over many years of experience and successful client engagements.

This section is where you can find recommended articles, white papers and links to other sites with content and perspectives on marketing automation technology and best practices. We are continually looking for new ideas and adding content and we hope you will join our community of empowered marketers who share our passion for leveraging technology to advance the value of marketing.

M² Customer Spotlight

Henkel Corporation

“March Second helped us assess the needs of our sales teams and maximize the value of SAP CRM. Their business experience and technology expertise was invaluable.”

- Mike Quail, VP Marketing, Henkel Corporation.

March Second was hired by Henkel Corporation, a Fortune Global 500 company that manufactures and sells laundry and home care products, personal care products, and adhesive technologies, to determine whether or not SAP CRM as implemented would meet the business needs of the Industrial Division. Using our structured M² CRM Audit, March Second was able to provide a comprehensive assessment and actionable recommendations that Henkel could leverage immediately.

Click here to read how March Second can help your business advance the value of marketing with our M² CRM Audit.

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M² Blog

We decided to take the plunge in the world of blogging. Our customers and friends have been asking us, pushing us, to share our thoughts and express our opinions in an open forum. We thought it was time to offer our perspective on marketing technology and solutions and allow our network of friends, associates, partners, and customers to join us in our weekly flotsam and jetsam.

The name of our blog is "Marketing Chattah" - a bit of a play on our local Boston flavor (you know, "pahk the cah in Havahd Yahd"). We hope you enjoy it and would love you to contribute.

Check it out here.

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M² Resources

We are constantly researching and looking to expand our knowledge in marketing automation and solutions. Here are a few resources and web sites that we find have particularly good, relevant content:

CustomerThink - broad base content on a variety of customer-centric business topics including CRM, CEM, and Customer Loyalty.
The DMA - leading Marketing association of businesses and nonprofit organizations - advocates industry standards for responsible marketing.
CRM on TechTarget - provides essential information on the most relevant issues in call centers, sales force automation, marketing automation and more.
Chief Marketer - provides insights into key marketing issues, innovations, and practical solutions.
DM News - leader in direct, database and Internet marketing featuring both web exclusive and archived print content including news, features and columns from leading industry executives.
Direct Magazine - covers every aspect of direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing.
Marketing Sherpa - a research firm specializing in tracking what works in all aspects of marketing.
1to1 Media - best practices, trends and developments from successful companies who use customer initiatives to drive bottom-line impact.
Marketing Power - information/resources, education/training and professional networking among leading marketing academics, researchers and practitioners from every industry.
Marketing Profs – provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media.
BtoB Online - a magazine for marketing strategists, delivers editorial on all disciplines of business-to-business marketing.
Destination CRM - provides information, products, and services relevant to the CRM user marketplace.
Ad Age - provides news and intelligence on advertising, marketing and media.
IAB - evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, about the value of interactive advertising.
iMedia Connection - provides information on interactive marketing strategies.
ClickZ - a resource for interactive marketing news, information, commentary, advice, opinion, research, and references.
Target Marketing Magazine - gives readers insight into all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV.
MarketingNPV - a specialty consulting firm exclusively focused on measuring and improving the financial return from marketing investments.

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